Beyond Reality: How Barcelona is Pioneering “Phygital” MICE for Unforgettable 2026 Events
Beyond Reality: How Barcelona is Pioneering “Phygital” MICE for Unforgettable 2026 Events The future of MICE isn’t just physical, nor is it purely virtual. In 2026, the most impactful events are “Phygital”—a seamless fusion of physical presence and digital enhancement. Barcelona, a global powerhouse in mobile technology and creative culture, has emerged as the undisputed hub […]